Nonprofit Toolkit

Your guide to planning, promoting, and making the most of 35 Hours

35 Hours of Giving only lasts for 35 hours. The work you do around it can last much longer.

This Toolkit is here to help you make the most of your participation in 35 Hours of Giving, from your first planning conversation through donor follow-up and the years between campaigns.

Because 35 Hours is focused on building your organization's endowment, your campaign may look a little different from a traditional giving day. You're not asking donors to fund an immediate need or a specific program. You're inviting them to invest in the long-term strength of your organization and its ability to keep doing its work in the future.

You don't need to use every resource in this Toolkit. Start with what makes sense for your organization, your goals, your donors, and your team's capacity.

35 Hours happens every other year. Your endowment story doesn't.

Use this Toolkit before, during, and after the campaign to build donor understanding, strengthen relationships, and keep investing in your organization's future.