Marketing & Communications Resources
Everything you need to promote 35 Hours
This page is your one-stop shop for marketing and communications resources for 35 Hours of Giving. You'll find social media ideas, email templates, P2P fundraiser communications, board and supporter resources, Canva templates, graphics, and print materials.
You don't need to use everything here. Choose the resources that make sense for your organization, your audience, and your team's capacity.
Tip: Customize these resources so they sound like your organization and give your supporters a clear reason to participate.
Email Templates
Email is one of the easiest ways to reach people who already know and care about your organization. Use these templates as a starting point and customize them for your audience.
General Audience
Save the Date
Subject: Save the Date: 35 Hours of Giving is May 5-6
Mark your calendar! 35 Hours of Giving is happening May 5-6, and [ORGANIZATION NAME] is participating.
35 Hours gives our community an opportunity to support organizations like ours while helping build long-term financial strength through our endowment. A gift to our endowment helps provide ongoing support for [MISSION/PROGRAM], helping us continue this work for years to come.
We'll share more about how you can participate as we get closer to May 5.
Campaign Day
Subject: 35 Hours of Giving is here!
35 Hours of Giving is officially underway!
From now through [END TIME] on May 6, you can support [ORGANIZATION NAME] with a gift to our endowment.
Your gift helps build long-term support for [MISSION/PROGRAM] and strengthens our ability to serve the community in the future.
Final Hours
Subject: There's still time to support [ORGANIZATION NAME]
We're in the final hours of 35 Hours of Giving!
If you've been thinking about making a gift to [ORGANIZATION NAME], there's still time to participate. Your gift to our endowment helps provide long-term support for our work and our community.
Give by [END TIME] on May 6:
Thank You
Subject: Thank you for supporting [ORGANIZATION NAME]
Thank you for supporting [ORGANIZATION NAME] during 35 Hours of Giving.
Your support helps us build our endowment and strengthen our ability to serve the community for years to come. We're grateful you chose to invest in our future.
Thank you for being part of our community.
Board & Supporter Emails
Subject: Help us spread the word about 35 Hours of Giving
35 Hours of Giving is coming May 5-6, and we'd love your help getting the word out.
We're participating to help build [ORGANIZATION NAME]'s endowment and strengthen our ability to serve the community over the long term.
You can help by sharing our campaign with your friends, family, colleagues, and social networks. We've included some sample language and graphics in the Marketing & Communications Resources to make it easy.
Thank you for helping us reach more people!
P2P Fundraiser Communications
P2P fundraisers can help your organization reach people you might not reach through your usual communications. Give them the information and encouragement they need to feel comfortable sharing your campaign.
Recruit P2P Fundraisers
Subject: Want to help us spread the word about 35 Hours?
We're looking for supporters who want to help [ORGANIZATION NAME] during 35 Hours of Giving by becoming a P2P fundraiser.
As a P2P fundraiser, you'll create your own fundraising page and invite people in your network to support our organization. You don't need fundraising experience. We'll provide resources and ideas to help you get started.
Interested? Create your fundraising page here.
Kickoff / Save the Date
Subject: 35 Hours is coming! Here's how you can help
Thank you for being a P2P fundraiser for [ORGANIZATION NAME]!
35 Hours of Giving happens May 5-6. Now is a great time to start thinking about who you want to reach and why you're supporting our organization.
You can start by sharing your fundraising page with a few people who already know and care about your work. We'll also have sample posts and emails available to make sharing easier.
Day Before
Subject: Tomorrow's the day!
35 Hours of Giving starts tomorrow!
This is a great time to remind your friends and family that you're participating and let them know when you'll be asking for their support.
Your fundraising page is ready to share:
Day of / Final Hours
Subject: 35 Hours is happening now!
35 Hours of Giving is happening now, and there's still time to support [ORGANIZATION NAME] through my fundraising page.
If you've been meaning to give, now is a great time. The campaign ends at [END TIME] on May 6.
Thank You
Subject: Thank you for supporting my 35 Hours fundraiser
Thank you for supporting my 35 Hours of Giving fundraiser for [ORGANIZATION NAME]!
I'm grateful you chose to support an organization I care about. Your gift will help strengthen its endowment and support its work for years to come.
Thank you for being part of this with me.
Board & Supporter Communications
Your board members and other supporters can be some of your best campaign messengers. Give them simple, ready-to-use language and make it easy for them to share.
Give them three things
- Why you're participating: A short explanation of why building your endowment matters to your organization.
- What you're asking them to do: Share the campaign, make a gift, become a P2P fundraiser, or all three.
- What they need to share: Your campaign link, key dates, sample language, and graphics.
You can find ready-to-use language in the Social Media and Email Templates sections above.
Graphics & Canva Templates
Use the ready-made graphics below or create your own using the 35 Hours Canva templates.
Canva Templates
Use these templates to create customized social media graphics and other campaign materials.
Open the 35 Hours Canva Templates
Important: Make a copy of a template before editing it. Please do not edit the master templates.
How to Use the Canva Templates
- Open the Canva template link above.
- Choose the design you want to use.
- Make a copy of the design before making changes.
- Customize the copy with your organization's name, photos, messaging, and campaign link.
- Download your finished design and use it in your social media, email, or other campaign communications.
Ready-Made Campaign Graphics
Prefer not to design your own? Use these ready-made campaign assets:
Print & Other Resources
Use these resources for offices, events, in-person outreach, and other campaign communications.
Why 35 Hours?
A simple resource explaining the purpose of the campaign and why endowment support matters.
More Downloadable Resources
You can also download the full collection of campaign graphics and materials:
A Few Quick Reminders
Make it yours.
These templates are starting points. Use your organization's voice, stories, photos, and reasons for participating.
Make the ask clear.
Tell people what you're asking them to do, when they need to do it, and where they can go to give or learn more.
Keep it accessible.
Use plain language, add alt text to images when possible, and make sure links and calls to action are easy to understand.
Questions about 35 Hours of Giving? Please contact CustomerSuccess@givegab.com.
You can also check out the GiveGab blog and support center for additional giving day resources.
Social Media
Use social media to introduce 35 Hours, explain why your organization is participating, invite people to give, and keep supporters updated throughout the campaign.
Quick Tips
Organization Posts
Save the Date
35 Hours of Giving is coming May 5-6! We're participating in this biennial campaign to help build our organization's endowment and strengthen our ability to serve our community for years to come. Mark your calendar and join us!
Why We're Participating
We're participating in 35 Hours of Giving because we believe in building a strong future for [ORGANIZATION NAME]. Gifts to our endowment help provide long-term support for [MISSION/PROGRAM], so we can keep serving our community for years to come.
Campaign Launch
35 Hours of Giving is here! From now through [END TIME] on May 6, you can support [ORGANIZATION NAME] by making a gift to help strengthen our endowment. Learn more and give at [LINK].
Final Hours
There are only a few hours left in 35 Hours of Giving! If you've been meaning to support [ORGANIZATION NAME], now is the time. Your gift will help build long-term support for our work in the community. Give by [END TIME] at [LINK].
Thank You
Thank you to everyone who supported [ORGANIZATION NAME] during 35 Hours of Giving. We're grateful for the donors, P2P fundraisers, board members, volunteers, and friends who helped us invest in our organization's future.
Board & Supporter Posts
Give your board members and supporters simple language they can use when sharing your campaign.
Why I'm Supporting
I'm supporting [ORGANIZATION NAME] during 35 Hours of Giving because [WHY YOU CARE]. This campaign helps build the organization's endowment, creating long-term support for its work in our community. Learn more and join me at [LINK].
Campaign Reminder
35 Hours of Giving is happening May 5-6! I'm supporting [ORGANIZATION NAME], and I hope you'll join me. Learn more or make a gift at [LINK].
P2P Fundraiser Posts
P2P fundraisers can use their own stories and experiences to invite friends, family, and other supporters to participate.
Recruitment
I'm raising money for [ORGANIZATION NAME] during 35 Hours of Giving because [WHY YOU CARE]. I'd love for you to join me by making a gift to help support the organization's future. Learn more here: [LINK]
Campaign Day
35 Hours of Giving is happening now! I'm raising money for [ORGANIZATION NAME] because [WHY YOU CARE]. If you'd like to support the organization with me, you can make a gift here: [LINK]
Final Hours
We're in the final hours of 35 Hours of Giving! If you've been thinking about supporting [ORGANIZATION NAME], there's still time. Make a gift through my fundraising page here: [LINK]