Social Media and Marketing Resources
Use this page as your one-stop shop for all things communications, including sample social media posts, email templates, downloadable assets, and other marketing resources.
Watch our Social Media Strategies Training Video
Social Media Tips and Templates for Nonprofits
Click one of the social media icons above to see tips, tricks, and sample posts to get you on your way to mastering social media for 35 Hours of Giving.
Instagram Tips
Instagram is a powerful tool to engage supporters through eye-catching visuals and compelling stories. Here’s how to make the most of it:
Follow & Tag @communityfound_ – Stay connected with the larger 35 Hours of Giving community and get inspired by other participants. Tag us so we can amplify your efforts!
Connect Instagram & Facebook. Link your accounts to cross-post automatically and maximize your reach. This helps you engage supporters across multiple platforms with one post.
Use Powerful Images. People-centric, mission-driven, and uplifting photos perform best. Need help? Canva.com is a great tool for adding text, stats, or quotes to images.
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of 35 Hours of Giving will help you gain more followers, recognition, and traction in advance of 35 Hours of Giving.
Hashtags Matter. Use #35HoursofGiving along with 2-3 other relevant hashtags. Try a mix of:
- A branded hashtag (something unique to your organization)
- Your organization's name
- A cause-related hashtag (e.g., #SpreadingTheLove, #MakeADifference)
Post Consistently. Stay active by posting 2-3 times per week to keep your organization in your followers’ feeds. Plan a mix of storytelling, impact updates, and donor shoutouts.
Have Fun & Show Personality! Instagram is the perfect place to showcase your mission in a creative way. Use Reels, Stories, and behind-the-scenes content to connect authentically with your audience.
Let’s make 35 Hours of Giving a success—start sharing today! 📸✨
Sample Instagram Posts
Save the Date
For Participating Organizations
Save the Date! We’re counting down to #35HoursofGiving on May 7 - 8! Your donation helps us build a sustainable future. Stay tuned for details!
Legacy starts with YOU. Giving to our endowment ensures our mission thrives for years to come. Join us on May 7 - 8 and be part of something bigger!
Did you know? Every dollar given to our endowment helps us [IMPACT], forever. Let’s make a difference together on May 7 - 8!
For Peer-to-Peer Fundraisers and individual supporters
Mark your calendars for May 7 - 8. It will be a day for everyone to support 35 Hours of Giving. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
On May 7 - 8, help us celebrate 35 Hours of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
Get pumped for 35 Hours of Giving! Join the conversation by following @[ORGANIZATION'S SOCIAL MEDIA HANDLE] and sharing any #35HoursofGiving posts!
Get ready to get up and give for 35 Hours of Giving on May 7 - 8! Follow @[ORGANIZATION'S SOCIAL MEDIA HANDLE] to stay updated on the giving movement!
A little can go a long way when we get together and give together on May 7 - 8 for 35 Hours of Giving! [LINK TO FUNDRAISER PAGE] #35HoursofGiving
On May 7 - 8, give where your heart is! To support my fundraiser for 35 Hours of Giving, go to [LINK TO FUNDRAISER PAGE]. #35HoursofGiving
During #35HoursofGiving
We’re LIVE! #35HoursofGiving has started! ⏳ Every dollar helps us grow our impact. Join us now: [LINK TO PROFILE/FUNDRAISER PAGE]
BREAKING: We’ve raised [X] so far! Help us keep the momentum going—give now! #35HoursofGiving [LINK TO PROFILE/FUNDRAISER PAGE]
Every gift matters during #35HoursofGiving. Whether $10 or $500, your donation supports our future. Give before time runs out! [LINK TO PROFILE/FUNDRAISER PAGE]
After #35HoursofGiving
THANK YOU! We are overwhelmed with gratitude for your generosity during #35HoursofGiving! Your support means the world.
You made it happen! Because of your generosity, we can [IMPACT STATEMENT] for years to come. THANK YOU for supporting our mission during #35HoursofGiving!
Your impact lasts forever. Every donation to our endowment makes a difference for generations to come. Thank you! #35HoursofGiving
Community wins. Because of YOU, we are stronger. Thank you for making a lasting impact!
Giving doesn’t stop here. Our mission continues, and your support makes it possible. Donate anytime: [INSERT WEBSITE DONATION LINK]
X/Bluesky/Threads Tips
Want to quickly engage donors and spread the word about your fundraising efforts? Platforms like X (Twitter), Bluesky, and Threads are great for real-time updates and instant engagement! Here are some top tips for success:
Tell Your Story. Let your followers know you’re fundraising for 35 Hours of Giving! Share why your organization matters and why supporting your endowment fund makes a lasting impact. Use the sample posts below for inspiration.
Use #Hashtags & @Mentions. Always include #35HoursofGiving in your posts to expand your reach and show you’re part of 35 Hours of Giving. Tag key partners, supporters, and local media to increase visibility.
Engage in Conversations. Don’t just post—interact! Reply to comments, reshare related content, and join discussions. Engagement builds stronger connections and encourages more donations.
Share Eye-Catching Content. Posts with images, videos, and infographics get more engagement than text alone. Show behind-the-scenes moments, donor shoutouts, or impact stories to draw people in.
Post Often & Repost Strategically. During 35 Hours of Giving, repetition is key! Share updates throughout the day, highlight milestones, and remind followers why their support matters.
Make it Easy to Donate. Include your donation link in every post, your bio, and pinned tweets. The simpler it is to give, the more likely people will take action.
Get ready to amplify your impact—35 Hours of Giving} is your time to shine!
Sample X/Bluesky/Threads Posts
Save the Date
For Participating Organizations
Save the Date! We’re joining #35HoursofGiving on May 7 - 8 to grow our impact. Mark your calendars! 📅
Your gift on May 7 - 8 builds a legacy of impact. Join us for #35HoursofGiving and help secure our future!
We’re counting down! ⏳ Just [X] days until #35HoursofGiving! Get ready to make a lasting difference.
Are you ready to be a part of 35 Hours of Giving? It’s a day to celebrate all the good going on for Capital Region Community Foundation! #35HoursofGiving
For Peer-to-Peer Fundraisers and individual supporters
Mark your calendars for May 7 - 8. It will be a day for everyone to support 35 Hours of Giving. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
On May 7 - 8, help us celebrate 35 Hours of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
Get pumped for 35 Hours of Giving! Join the conversation by following @[ORGANIZATION'S SOCIAL MEDIA HANDLE] and sharing any #35HoursofGiving posts!
Get ready to get up and give for 35 Hours of Giving on May 7 - 8! Follow @[ORGANIZATION'S SOCIAL MEDIA HANDLE] to stay updated on the giving movement!
A little can go a long way when we get together and give together on May 7 - 8 for 35 Hours of Giving! [LINK TO FUNDRAISER PAGE] #35HoursofGiving
On May 7 - 8, give where your heart is! To support my fundraiser for 35 Hours of Giving, go to [LINK TO FUNDRAISER PAGE]. #35HoursofGiving
During #35HoursofGiving
IT’S TIME! #35HoursofGiving has begun! Your gift today strengthens our future. Give now: [LINK TO PROFILE/FUNDRAISER PAGE]
BREAKING: We’ve raised [X] so far! Help us keep the momentum going—give now! #35HoursofGiving [LINK TO PROFILE/FUNDRAISER PAGE]
PRIZE ALERT! 🔥 Every gift right now counts toward [NAME OF PRIZE]! Help us win this $500 prize to our endowment this #35HoursofGiving. Don’t miss this chance! [LINK TO PROFILE/FUNDRAISER PAGE]
After #35HoursofGiving
We did it! 🎉 Thanks to YOU, we raised $X for our mission. Your generosity will have a lasting impact! #35HoursofGiving
Because of you, we can [IMPACT STATEMENT] for years to come. THANK YOU for supporting our mission during #35HoursofGiving!
Your impact lasts forever. Every donation to our endowment makes a difference for generations to come. Thank you! #35HoursofGiving
Missed out on giving during #35HoursofGiving? You can still support our work anytime! Give here: [INSERT WEBSITE DONATION LINK]
Facebook Tips
Facebook is a powerful tool to spread the word, engage your community, and inspire donations for 35 Hours of Giving. Follow these tips to make the most of your posts:
Follow & Tag /communityfoundation517 – Stay connected with the larger 35 Hours of Giving community and get inspired by other participants. Tag us so we can amplify your efforts!
Talk It Up! Share compelling stories, success updates, and eye-catching photos about your organization. Ask questions to spark conversations and engage your audience. Keep posts short and impactful—attention spans are short!
Make Your Support Clear. Let your followers know your organization is part of 35 Hours of Giving. Explain why this initiative matters, how donations will make a difference, and how they can contribute. Don't forget to ask them to share!
Create a Facebook Event. Even if you’re not hosting an in-person event, setting up a 35 Hours of Giving event on Facebook helps remind your supporters as the day approaches. Encourage them to RSVP, share the event, and invite their networks!
Use Engaging Visuals. Posts with photos, graphics, or videos perform better than text alone. Show behind-the-scenes moments, donor shoutouts, or impact stories to make your cause more personal.
Encourage Early Action. Remind followers to save the date and plan their gifts early. A pinned post at the top of your page can keep donation details front and center.
Go Live! Facebook Live is a great way to share real-time updates, showcase your impact, and personally thank donors. Consider a countdown, a Q&A session, or a live celebration during 35 Hours of Giving!
With the right strategy, Facebook can be a game-changer for your 35 Hours of Giving campaign. Start engaging your audience today!
Sample Facebook Posts
Save the Date
For Participating Organizations
Mark your calendars! 📅 On May 7 - 8, we’re participating in #35HoursofGiving—a special opportunity to grow our endowment and sustain our mission for years to come. Every donation makes a lasting impact. Stay tuned!
Why Give? Your support during #35HoursofGiving helps us [IMPACT STATEMENT]. 💙 Join us May 7 - 8 to help ensure our future.
A gift today, a difference forever. Did you know that gifts to our endowment fund help us serve our community for generations? On May 7 - 8, your generosity during #35HoursofGiving will create lasting change.
We’re counting down! ⏳ Just [X] days until #35HoursofGiving! Get ready to make a lasting difference.
Let’s show the Capital Region that we are full of generosity! On May 7 - 8, help us celebrate 35 Hours of Giving and continue [IMPACT STATEMENT].
For Peer-to-Peer Fundraisers and individual supporters
Mark your calendars for May 7 - 8. It will be a day for everyone to support 35 Hours of Giving. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
On May 7 - 8, help us celebrate 35 Hours of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #35HoursofGiving
Get pumped for 35 Hours of Giving! Join the conversation by following @[ORGANIZATION'S SOCIAL MEDIA HANDLE] and sharing any #35HoursofGiving posts!
Get ready to get up and give for 35 Hours of Giving on May 7 - 8! Follow @[ORGANIZATION'S SOCIAL MEDIA HANDLE] to stay updated on the giving movement!
A little can go a long way when we get together and give together on May 7 - 8 for 35 Hours of Giving! [LINK TO FUNDRAISER PAGE] #35HoursofGiving
On May 7 - 8, give where your heart is! To support my fundraiser for 35 Hours of Giving, go to [LINK TO FUNDRAISER PAGE]. #35HoursofGiving
During #35HoursofGiving
35 Hours of Giving is has begun! You can be part of the celebration by giving to your favorite organization. Visit 35hours.ourcommunity.org to find out more.
Today’s the day! ⏳ The #35HoursofGiving campaign has begun! Your donation helps us [IMPACT STATEMENT]. Give now and invest in our future. [LINK TO PROFILE/FUNDRAISER PAGE]
We’re on our way! Thanks to early donors, we’ve already raised [$X or X%]! Help us keep the momentum going—every gift counts! Donate here: [LINK TO PROFILE/FUNDRAISER PAGE]
PRIZE ALERT! Every gift right now counts toward [NAME OF PRIZE]! Help us win this $500 prize for our endowment this #35HoursofGiving. Don’t miss this chance! [LINK TO PROFILE/FUNDRAISER PAGE]
After #35HoursofGiving
We did it! Thanks to your generosity, we raised $X for our endowment! Your support ensures we can continue our mission for years to come. THANK YOU!
What a success! Because of donors like you, we can [IMPACT STATEMENT] for years to come. Your gift is shaping our future, and we are so grateful. Stay tuned for the difference you made!
A message from [leader/CEO]: “We are deeply grateful for every gift made during #35HoursofGiving. Your support fuels our work and strengthens our community.”
Missed out on giving during #35HoursofGiving? You can still support our work anytime! Give here: [INSERT WEBSITE DONATION LINK]
Resources for Nonprofit Participants
Resources for Volunteers: P2P and Board
Graphics & Downloads
Click the icon above to access 35 Hours of Giving downloadable graphics and logos for social media, buttons, and more!
You can also enhance your own personal photos using free online editing resources like Canva. Personalized graphics will highlight your story to make a greater impact when reaching out to friends and family through email and social media. And including the link to your fundraising page, the organization's name, and the 35 Hours of Giving hashtag on your image will make the graphic an even more powerful tool for fundraising!