Email Marketing for Nonprofits

Using email to start and grow relationships is easy for nonprofits. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.

Sample Email for Announcing Participation in 35 Hours of Giving

Once you’ve kicked off 35 Hours of Giving, you don’t want to lose that momentum and excitement! Be sure to keep your board in the loop by sending regular 35 Hours of Giving email communications to share any important campaign updates and opportunities. Regular communications with your board members can help them to stay engaged and become more invested in helping you achieve your 35 Hours of Giving goals.

Subject: 35 Hours of Giving News & Updates!

[Salutation],

We’re so excited that 35 Hours of Giving is only [X] weeks away! We’ve got some 35 Hours of Giving updates we’d like to share with you:

  1. Update on sponsorship and matching dollars acquired so far
  2. Total Peer-to-Peer Fundraisers recruited
  3. Overview of your 35 Hours of Giving campaign theme or story
  4. Newly established internal or external goals
  5. Information on upcoming events surrounding 35 Hours of Giving

This week, we’re looking for help with:

  1. Getting the word out on social media
  2. Setting up Peer-to-Peer fundraisers
  3. Acquiring additional sponsorship and matching dollars
  4. Preparing for a 35 Hours of Giving specific event

Thank you for being a part of our 35 Hours of Giving team! If you have any questions or are looking to get more involved in the planning process please don’t hesitate to reach out.

Sample Emails for Marketing 35 Hours of Giving

Before the Day

Day of

Give Thanks

Subject: Be Part of Something Historic | 35 Hours of Giving

[Salutation],

Have you dreamed of making history? Now’s your chance! 35 Hours of Giving is your opportunity to unite with our community and support causes that matter most. Together, we can make history by helping local nonprofits thrive.

We need your support! Our goal is [$XXXX] and [XXX] donors—and we can’t do it without you. Here’s how you can help:

✅ Spread the word – Share this email with friends, family, and colleagues.
✅ Follow us on social media – Help amplify our message by engaging with our posts.
✅ Make a gift – Every dollar counts and brings us closer to our goal!

Get ready to give!

From May 7 - 8, visit 35hours.ourcommunity.org and make a donation to us and/or to any of the great participating nonprofit organizations in the the capital region. All giving will end at 6 PM on May 8, so make sure to get your gift in on time!

If you have any questions or need more information, reach out to us at [Your Contact Info].

Thank you for being a champion for change!

[Your Name]
[Your Organization]

Subject: Ready to Lend a Helping Hand? | 35 Hours of Giving

[Salutation],

We’re counting down the days to May 7 - 8 and 35 Hours of Giving. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.

Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.

Be socially (media) active. Use your social media networks: post on Facebook, tweet about 35 Hours of Giving, and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.

Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our 35 Hours of Giving profile on May 7 - 8. Contact us for more information on how to become a fundraising champion!

Thank you in advance for your support!

Subject: Today’s the Day! Let’s Make a Difference Together

[Salutation],

35 Hours of Giving is happening RIGHT NOW! Let’s come together to make this the most impactful day of giving our region has ever seen!

How can you help?

💙 Make a donation: Support [Your Organization] today! [Insert donation link]
📣 Spread the word: Forward this email, text a friend, or post on social media using #35HoursofGiving.
📲 Engage on social media: Like, comment, and share our posts to inspire others to give!

After that, you can give to other nonprofits that do work that you support or just kick back and watch how high the giving can go at 35hours.ourcommunity.org!

Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100 etc can do].

Your gift of $10, $50, or $100 could [insert your mission/impact statement] for years to come. Every dollar matters!

Let’s rally together and make a difference!

[Your Name]
[Your Organization]

Subject: We’re Almost There—Help Us Cross the Finish Line!

[Salutation],

Thanks to amazing donors like you, we are [$XXXX] closer to our 35 Hours of Giving goal! Can you help us finish strong?

📲 Share the ‘I Gave’ graphic (attached) on your social media to inspire others to give!
💙 Encourage friends to donate: [Insert campaign link]
⏳ Time is running out! The campaign ends at 6 PM on May 8—let’s push to the finish line!

We appreciate your generosity and can’t wait to celebrate the impact we’re making together!

[Your Name]
[Your Organization]

Subject: Thank You for Your Incredible Support!

[Salutation],

We are beyond grateful for the generosity shown during 35 Hours of Giving! Because of supporters like you, we raised [$XXXX] to further our mission of [organization’s mission]. Each gift made will play a critical role in allowing us to serve our community and create a larger impact for years to come Every dollar makes a real difference in our community!.

What’s next? Stay connected!

🔹Follow us on social media:

  • Facebook: [Insert Link]
  • Instagram: [Insert Link]
  • Twitter: [Insert Link]

🔹 Subscribe to our newsletter to hear about upcoming projects and impact stories.

“[Include a quote from your organization’s leader about the impact of 35 Hours of Giving].”

From all of us at [Your Organization], thank you for being part of this incredible movement. We couldn’t do this without you!

With gratitude,
[Your Name]
[Your Organization]

P.S. If you need a copy of your donation receipt, check your email from notifications@givegab.com or contact [Insert support email].